Conversion Marketing: How to harness the online and offline marketing economy for maximum success helps to bridge that gap and ensure success in a field that few have truly mastered. YouÕll learn that effective conversion marketing requires a successful mix of art, science, and psychology, and that itÕs not enough to simply put up a home page, roll out a shopping cart, and hope that customers find your business and buy from it. By mastering the art of conversion marketing, you can rise head and shoulders above the rest of the firms in your industry. From basic conversion principles to key metric monitoring to consumer behavior tracking.